Overview of Analytics Reports UI

Analytics Reports is a shared reporting service for Ad Server, Video SSP, SSP, and ONE Display Marketplace. It provides a consistent reporting experience for both publishers and demand partners.

More self-serve Capability - The refreshed user interface provides access to more data with an expanded self-serve capability in report creation, presentation, and sharing.

  • Visualization + Dashboards - Rich visualizations are front and center with various charting options and trending capabilities. Multiple visualized reports can be threaded together as a dashboard.
  • Data & Report Curation - the included Data Dictionary surfaces business definitions for each dimension and metric. Commonly used Standard Reports are pre-loaded and ready for immediate use. Each Standard report can also be customized.
  • Analytics Reports - a shared reporting service for Ad Server, Video SSP, SSP, and ONE Display Marketplace provides a consistent reporting experience for both publishers and demand partners.
  • More self-serve Capability - The refreshed user interface provides access to more data with expanded self-serve capability in report creation, presentation, and sharing.

Available Reports

Analytics Reports offers standard and custom reports. Standard reports are pre-designed commonly used reports available to all users. Custom reports are built using the Report Designer, see Create a Custom Report for more detail.

How does Analytics Reports differ from Analytics Insights?

While both render data, Analytics Reports displays actual performance statistics from your real data and Analytics Insights presents data in templatized tables and graphs that drill deeper into specific topics like bidding funnel and deal profitability to tell curated stories. Analytics Insights allows you to do the "what if" with regards to changes in a monetization strategy.

Use Analytics Reportss to find out how a campaign or a website is performing in terms of actual delivery counts and the corresponding revenue. Use Analytics Insights to map out the bidding funnel, discover where the biggest dropout is and figure out why revenue is lower than expected.

Note: Contact an Account Manager to use Analytics Insights in addition to Analytics Reports. Currently, Analytics Insights is only supported for Video SSP.