Create a Custom Report

Use the Report Designer and follow the steps below to build and program a custom report that meets your individual needs

1 Start Analytics Reports

Use this URL

From the main menu, select Reports > Create Report or select the Create New Report button (in the upper right corner of the workspace) to open the Report Designer.

2 Enter Basic Information

Define a Report Name and select a Reporting Source. Define a Description if needed (optional). You can also start with an existing report and copy or modify it, see Duplicate or Copy from a Report.

3 Select Options

Scheduling - defines the frequency and recurrence of the report. See Schedule a Report.

Filters - optional feature used to filter the report data based on default or individual filters.

4 Apply Sections

Select the Sections tab. Sections define how data is presented in the report.

  • Choose how to visualize the data (e.g. data table). Only dimensions relevant to the selection are populated (no dimension provided for Overview). Select additional dimensions as needed for the granularity of the report.

For Video SSP dimension data, two Placement columns are available - “Placement (In-bound Requests)” applies to Requests-In metrics while “Placement (Out-bound Requests)” applies to Requests-Out metrics. Requests are defined as

Inbound Requests - sent by publishers to the Verizon Media Ad Platform.

Outbound Requests - bid requests sent out from the Verizon Media Ad Platform to ad sources.

If selecting the Ad Source dimension, only “Placement(Out-bound Requests)” and “Requests-out” metrics are available.

  • Select metrics
  • Save the Section. Add more Sections as needed by repeating the above steps.

5 Save or Save and Run

Once all of the elements have been defined save the report using either Save (the report remains in edit mode) or Save & Run to save the report and open the Run Report window.